Case Study: Local SEO

Achieving #1 Rankings
for High-Value Leads

Dominating local search for "Asian wedding photographer" in the UK.

#1
Google Ranking
64
Spots Climbed
UK
Location
Local
Strategy

The Challenge

Adimad Productions (UK-based Photography) was buried on page 7 (position 65) for their most valuable local search term: "Asian wedding photographer in Leicester". In this industry, if you aren't on page 1, you don't exist. They were losing thousands in potential bookings to inferior competitors.

Our Strategic Approach

We deployed a "Hyper-Local" strategy to convince Google that this was the most relevant local entity.

1

Hyper-Local SEO

Optimizing for location-specific search intent, claiming and optimizing Google My Business (Maps), and building local citations.

2

Lead Funnel Engineering

Redesigning the contact flow to ensure visitors converted into booked appointments. We simplified the inquiry form and added social proof.

The Impact

  • Top Spot AchievedMoved from Position 65 to Position 1 on Google Search for their main money keyword.
  • Market DominanceSuccessfully outranked established local competitors, filling their booking calendar for the season.